Southern Wholesale Florist gets a Facelift

 The New River Valley Floral Distributors

   River Valley Floral Distributors was established in January 2006, under the ownership of Jim Gaston. However, the

business has been in operation in Fort Smith since 1990 operating as a branch location of Southern Wholesale Florist.

After the retirement of Jim’s parents, Bert and Thelma Gaston, in 2005, Jim and his brother Jack Gaston, felt the company

would be better served if each store was managed separately under independent ownership.

   In the fall of 2007 plans for the long awaited new wholesale house were finalized and the building was completed in the

summer of 2008. The following September, RVF held its grand opening of the new location which introduced their

customers to a much more modern, efficient floral wholesaler. The family’s history in the floral industry, which began in

1896 by Jim’s great-grandfather, J.W. Marshall, served as an inspiration for the showroom’s décor. The walls are lined with

giant photographs ranging from the family’s first greenhouses in the early 1900’s to a more recent 1971 photograph of Jim’s

brothers Al, Jack and his sister Daphne in front of the first wholesale florist started by their father, Bert.

Continues on page#2.

                     July Tuesdays 

                     20% OFF

                                     All Hardgoods and Supplies

                  Cash & Carry Sale.

                                            (does not include fresh flowers)

                 Open House 2009 Coming Soon!

                         To look at click here

                        2007-2008 Photo Album 

                        This years Open House is coming soon.

                                                     September 27 th

Christmas and fall merchandise is now arriving and being displayed. We want to take this chance to show past years open house photos and hopefully create excitement for this coming years event.To look at last year and 2007 open house photos click here.