6301 Prairie Drive
Fort Smith, AR 72916
ph: 479-452-1199
fax: 479-452-2538
alt: 1-800-264-1199
riverval

Southern Wholesale Florist gets a Facelift
The New River Valley Floral Distributors
River Valley Floral Distributors was established in January 2006, under the ownership of Jim Gaston. However, the
business has been in operation in Fort Smith since 1990 operating as a branch location of Southern Wholesale Florist.
After the retirement of Jim’s parents, Bert and Thelma Gaston, in 2005, Jim and his brother Jack Gaston, felt the company
would be better served if each store was managed separately under independent ownership.
In the fall of 2007 plans for the long awaited new wholesale house were finalized and the building was completed in the
summer of 2008. The following September, RVF held its grand opening of the new location which introduced their
customers to a much more modern, efficient floral wholesaler. The family’s history in the floral industry, which began in
1896 by Jim’s great-grandfather, J.W. Marshall, served as an inspiration for the showroom’s décor. The walls are lined with
giant photographs ranging from the family’s first greenhouses in the early 1900’s to a more recent 1971 photograph of Jim’s
brothers Al, Jack and his sister Daphne in front of the first wholesale florist started by their father, Bert.
Continues on page#2.
July Tuesdays
20% OFF
All Hardgoods and Supplies
Cash & Carry Sale.
(does not include fresh flowers)
Open House 2009 Coming Soon!
To look at click here
This years Open House is coming soon.
September 27 th
Christmas and fall merchandise is now arriving and being displayed. We want to take this chance to show past years open house photos and hopefully create excitement for this coming years event.To look at last year and 2007 open house photos click here.
6301 Prairie Drive
Fort Smith, AR 72916
ph: 479-452-1199
fax: 479-452-2538
alt: 1-800-264-1199
riverval